Heck, they've even got 'GRIT' in the title - possibly my favourite word in the English Dictionary. The thing is, and this is the 'serendipitous' bit that I love, if I was to desire an off-road clothing range, I would do exactly as Mark has done. And now since retiring from the race track, Aussie Grit Apparel has become his new one. You might have heard of the adventure race, the Mark Webber Challenge over in Australia? That was his baby. This attention to detail is hardly surprising when you learn that Aussie Grit Apparel is the brainchild of Formula One supremo and long time mountain biker and trail runner, Mark Webber, AKA Aussie Grit. However, the brand goes back a bit further than that - because they spent two years designing and creating the perfect outdoor apparel. In fact, they only launched their first range, the Flint, in January of this year. Now, if you've not yet heard of Aussie Grit Apparel, don't beat yourself up. And that wish has just come true, as I can happily announce that I've become a brand ambassador for this super cool brand. What ever the word, from the moment I first came across new outdoor apparel start-up, Aussie Grit Apparel, I just knew that I wanted to work with them.
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